I got over 50 million views on LinkedIn last year. Here’s how I did it.

I’ve secured hundreds of paid speaking gigs, podcast guest spots and TV opportunities off the back of my personal brand on LinkedIn.

I posted 504 times on LinkedIn last year and received over 50 million views on my content. Now I have over 130,000 followers on the platform… and have generated over $1 million in inbound revenue.

Here is how you can get the same reach on LinkedIn.

1. Consume content, daily.

You need to consume to create. Ever heard of writer’s block? Yeah, it’s a thing. And it doesn’t just affect writers.

If you want to post consistent, quality content you have to be willing to commit to consuming enough quality content that will inspire you to do so.

So read books, follow specialists on social media, subscribe to relevant newsletters, and listen to podcasts. Get into the habit of consuming content that inspires, educates or challenges you every single day.

Part of the reason I started my own podcast was that I love listening to them. Podcasts are one of the easiest ways to consume inspiring content even when you’re on the go. And having guests on my podcast that inspire ME inspires my own content.

Branded By Amelia Sordell Podcast, Episode 8 with Ash Jones of Great Influence — the man behind Steven Barlett’s personal brand.

2. Document everything on your phone. And I mean everything.

I dictate everything into the notes section of my phone. Any meeting I have, any book I read, and any quote I hear that could inspire a piece of content I document and write down before the moment passes. This is going to ensure that you have enough content or at least inspiration to create great content at all times. Remaining consistent in posting is one of the biggest blockers to people building their personal brands. If you have a notes section full of content, you’ll be able to remain consistent even when life gets in the way.

Another benefit of dictating your thoughts and ideas into your phone is it writes your content exactly how you’d say it. Some of my most viral posts have been ones where I’ve dictated my thoughts in the moment into my phone and hit ‘post’. People read copy like it’s being spoken to them. So communicating in a colloquial, candid and authentic way is paramount to cutting through the noise on social media — dictating your ideas will ensure this happens.

3. Turn FAQs into posts.

This LinkedIn post came off the back of a DM I received on LinkedIn — “You produce so much content — how do you do it?”

Almost all my content about personal branding comes off the back of questions people have asked me. In-person, in my LinkedIn comments, and on TikTok — I document all the questions people ask and bank them in my notes section to answer in posts

So here’s a content prompt exercise for you. Write down the top 10 most frequently asked questions you get asked. Now answer those questions in posts, text, or video — however, you best communicate. Repeat every month and you have 2x pieces of extremely valuable content that is:

1. Exactly the answer that your ideal audience is looking for… because they’ve asked you!
2. Positions you as an authority in that field because you’ve given them the answer for free.

4. Be clear on the topics you talk about and stick to them.

If you want to build a personal brand, you have to be strategic about how you go about it. Ask yourself, what do you want to be known for? What do you want people to say about you when you’re not in the room? And WHO do you want to be known to?

All of these questions should be answered in consultation with what your goal is. For example, if your goal is to exit your HR tech business in 18 months, you may want to consider being known for:

1. Running a successful HR tech business.
2. Employing and developing a high-performing team.
3. Champion of HR as a function.

And the people you want to be known TO are most likely:

1. Other business leaders and senior leaders within businesses that acquire HR tech businesses.
2. Potential candidates.
3. Customers — people that use your tech.

I hope it’s clear to you WHY I have picked those things, but being known as a high-performance business with high-performing team members will build your profile that is attractive to not just new candidates and customers but also to businesses — and more importantly business leaders that want to purchase your business.

I want to be known for personal branding, leadership and entrepreneurship — so that’s pretty much all I talk about.

You could of course just post a bunch of stuff and see what gets likes, but that isn’t a personal branding strategy that’s a popularity contest. It’s important that when building your personal brand, you pick 2–3 things to be “famous for” in order to build the authority you need to build in those topics to reach your goal — whether that’s exiting your HR Tech business or attracting hiring managers to win a new job!

I charge £5000 to deliver workshops teaching people how to build their personal brand. Save yourself some money, follow this guide and do it for yourself.

5. Make a plan.

Once you’re clear on what you want to be known for, creating and planning content becomes easy.

I plan my content and my clients’ content at least a week in advance (with wiggle room for posting opinions on trending topics). This means I always know what I am posting and when — which equals consistency.

Building a personal brand is 10% content and 90% consistency in posting it. I posted 504 times last year, I wouldn’t have been able to do that if I didn’t have a plan.

3 tips for boosting your reach.

Actively engage with other people’s content: I have a list of 5–10 people that I proactively engage with every day. This is a great audience growth hack because it introduces you and your content to audiences that otherwise wouldn’t have come across you.

Choose three main pillars of content: Building a strong personal brand is 10% content, 90% consistency in posting it. So pick three main pillars of content to keep you on track. These need to be topics you can talk about again and again without running out of ideas or getting bored.

Transcribe your conversations: If you’re lazy and low on time like me, transcribe your conversations. I don’t make notes in meetings — I transcribe the whole thing using a platform like Otter.ai or your Voice Memo app. Go through your recording after the fact and pull out the most interesting points and turn them into posts. If you want to go one step further, start video recording everything you do and pay a cheap freelancer to chop your video content up into micro 60-second clips.

To date, my personal brand has generated:

• 100 million+ content views.
• Over $1 million in inbound revenue for my personal branding agency, Klowt.
• Hundreds of paid speaking gigs, podcast guest spots, article features and TV opportunities I otherwise wouldn’t have had access to.

Building a personal brand isn’t particularly difficult — it’s essentially your personality translated online. However, it does require a clear goal, a strategy and a f*ck tonne of consistency. But when you consider that as an individual you have 561% MORE reach with your personal brand than your company brand has online — what the hell are you waiting for?